How to assess customer demand in 6 weeks.

Independent whether a new service or product is to be developed or just market reach expansion is planned, the requirements regarding speed and efficiency have tremendously increased. One root cause is, that nowdays competition emerges in many ways and better or alternative solutions are placed on the market nearly every day. This is accompanied by a high uncertainty about future customer preferences, relevant trends and global development.

Organisations have to adapt their way of working to these circumstances if they want to secure their business and not being displaced by competitors using disruptive concepts. This requires lean and quick approaches, which are nevertheless delivering high quality results.

One perfect example is the use of different kinds of prototypes to run live experiments in the market and to test certain aspects before completing the final solution. This agile approach is much more than classical prototyping. It tests specific hypotheses about demand, preferences, behaviour and much more with simple prototypes which illustrate the relevant aspects which are to be verified or disproved. Such prototypes must not necessarily be physical ones. Pictures, videos or presentations are often used during the first interations. Usually one iteration does not take more than four to six weeks and delivers plenty of relevant information.

We at negforce^® are strong in supporting companies applying agile methods, reducing uncertainty and thereby achieving significantly better results at much lower costs and in a much shorter time. This is probably the most important competitive advantage today.